Marketing on the digital front perpetually keeps evolving, and in such a volatile marketplace, it becomes imperative to stay on top of all trends to outshine your competitors. You can meticulously curate seasonal campaigns to boost sales and engagement for your business. When it comes to trends and seasonal campaigns, it already presents e-commerce businesses with a market where people are shopping online.
This opportunity can be utilised by marketers to capitalise on their campaigns and earn sizeable revenue. In this blog, we will discuss 5 such trends and tips that you must keep in mind to enhance the effectiveness of your seasonal campaigns.
Personalisation is key
The emergence of AI tools in today’s digital landscape makes the success of generic campaigns extremely unlikely. This is why, the important factor to improve the effectiveness of your seasonal campaigns is personalisation.
You can easily analyse the behaviour, tastes, as well as purchase history of your potential as well as existing customers in order to deliver them shopping experiences that are truly tailored to their preferences. You can offer them a range of e-commerce services by way of product recommendations, newsletters, personalised emails, and more.
Create interactive content
With the emergence of unprecedented competition, businesses have to look for ways to stand out to the audience. More and more businesses are utilising the power of tools such as polls, and quizzes, as well as advanced tools such as augmented reality experiences to boost user interaction, and in turn, the effectiveness of your seasonal campaigns.
Creating such interactive content will help you capture the attention of the user and enhance engagement. Other than that, it can be an effective way to get high-value insights into the preferences of your customers that can help shape your future digital marketing strategies.
Go for social commerce
Social media has been on the rise for years now, and with every new update, users get a speck of advancement. One such new feature that has recently come up on social media is social commerce, and a number of e-commerce businesses are taking advantage of it.
Social commerce refers to using social media platforms as potent marketplaces – the emergence of Instagram Shopping, Facebook Marketplace, Pinterest Buyable Pins and more has enabled the audience to have a shopping experience without leaving the social media site. For your seasonal campaigns, you can use a number of social media strategies such as influencer collaborations, user-generated content, targeted ads, and more to drive more traffic to your website, to boost sales.
Marketing on multiple channels
When it comes to providing users with a uniform experience for shopping, it is important to ensure that consistency is maintained throughout all channels of marketing, be it any device or in-store. This can help ensure that your online and offline presence appears unified and all touchpoints are integrated.
Many businesses are increasingly opting for e-commerce services to ensure that their branding, voice, messaging, as well as promotions, are consistent throughout all platforms. This ensures your users get a coherent shopping experience like never before.
Utilise User-Generated Content (UGC)
Seasonal campaigns require proactive actions, as the time frame for execution is not a lot. This is why a business should ensure to leverage user-generated content that resonates with the audience – you can urge your existing customers to share their views and feedback about your products and utilise it as content for your seasonal campaigns.
Concluding thoughts
As far as your digital marketing efforts are concerned, planning and executing seasonal campaigns make up for a significant share. You should focus on personalising your content for the user, creating more interactive content, listing your products for social commerce, marketing your product on multiple channels consistently, and creating UGC content, to get the most out of your efforts for seasonal campaigns.
