Search Engine Optimisation (SEO) is the process of optimising your website using particular keywords to make it rank higher in search engines like Google.
When a user searches for something on Google, it displays search results aiming to deliver the best possible answers to the user’s questions. What marketers need and strive to do is to find the right way to become the top answer that Google displays.
In the case of your online store, you would want your website to appear on top in Google search results when a prospective shopper is looking for a product you sell. Ecommerce SEO can help you do this. The final result is – Ecommerce SEO brings traffic to your online store, and you reach your planned sales figures.
You need to create a solid eCommerce SEO strategy that will give you the results you want. Here are the important aspects of the strategy:
1.Keyword Research
This is a significant step in your strategy. This helps you in targeting keywords for which you can rank comparatively easily, get appropriate search volume, and have valuable conversion rates. When picking the finest keywords, you also must include buyer intent.
The most recommended ways are:
●Research on Amazon
●Discover keywords via competitor research
●Use an SEO tool to find the right keywords
2.Ecommerce Site Architecture
After you have found the best keywords that you want to target, you use them in your site structure. An Ecommerce site structure is the layout of your website you create for navigation, category pages, and product pages.
The objective is to share the most fitting and high-quality content easily visible to the users and lessen their clicks to reach it.
The most important things to remember are:
●It should be easy to follow and expansible.
●All pages should be three or fewer clicks away from any other page.
●Build to-the-point page URLs and subdirectories using the information from keyword research.
3.On-Page SEO
For your store’s individual web pages to rank higher and get more meaningful traffic in search engines, you will optimise those pages with the help of on-page SEO. In this, you will be optimising both, the content and HTML source code of web pages.
This will ensure that Google understands what information your page has. It is also essential because it helps your pages come up in the Search Engine Results Page (SERP) features.
The way you optimise your web pages can greatly influence their ranking capabilities. The most important on-page SEO ranking factors are:
●Content of pages
●URL
●Title tag
On-page SEO should be done for:
●Category pages
●Product pages
●Blog content
4.Technical SEO
In technical SEO, you improve the technical features of your website so that it can rank higher in the search engines. Your website must be simpler to crawl, faster, and understandable for search engines.
Even if you have done great keyword research and built a user-friendly site architecture, Google or other search engine should be easily able to access (find, crawl, render and index the pages) your content. This is to increase your possibilities of ranking higher. For that, you must ensure that your website is fast, pages are secure, there is no plagiarised content, mobile-optimised, and has fewer or no dead links, among others.
5.Local SEO
Local SEO can magnify the search visibility and get more local site traffic to your online store if you also have a physical store serving customers face-to-face. Your business could be of any industry, such as a restaurant, grocery store, or flower shop, with one or more physical locations targeting certain geographical areas.
It entails many steps. We are listing down the basic ones here:
●Claiming your Google My Business profile
●Building local citations
●Managing online reviews and ratings
●Location-centric social media engagement
●Getting local links
6.Content Marketing
Simply put, content marketing is the methodical task of planning, developing, and sharing content to communicate with your target audience. When your content is informative and interesting, it positively impacts your business in many ways such as:
●Increase web traffic
●Raise conversions
●Build customer relationships leading to more loyalty
●Help your TG understand your brand, products, and services more
●Shows benefits of your products and how they can solve problems
●Create a brand community
With content marketing, it is simpler for you to grow your domain authority and build links to your website.
The different types of content marketing include:
●Social media content marketing
●Infographic content marketing
●Blog content marketing
●Podcast content marketing
●Video content marketing
●Paid ad content marketing
7.Link Building
Google considers two ranking factors the most – content and links. Link building is the process of obtaining links from different websites to your own website.
To crawl the web, search engines use links. When the search engine finds these backlinks from other websites with high domain authority to your website, your site’s rankings will improve.
There are two simple steps to this:
●Build something interesting that is deserving of a link
●Share it with websites that can link to it
Ecommerce SEO when done right can bring the right kind of customers to your online store. We can assist you in building an effective and customised strategy that would help you grow your online store. We would love to connect with you and be a part of your store’s success journey.
