The ever-so-rapidly evolving landscape of digital commerce not only needs efforts from a solid digital marketing agency but also requires us to always stay on top of our games by consistently monitoring the key performance indicators (KPIs). In this blog, let’s get to know the 7 must-track KPIs with respect to e-commerce SEO.
Organic Search Traffic
The number of organic users finding your website through the SERPs (Search Engine Results Pages) is estimated through organic search traffic. This enables you to understand how effective your SEO efforts are. Any digital marketing agency needs to have organic search traffic as the primary e-commerce SEO strategy.
Customer Lifetime Value
The income that each individual customer generates throughout their interaction with your business is calculated by the KPI Customer Lifetime Value. It helps us understand the financial prospects of the allotment of a brand’s marketing resources and helps in the retention of existing customers.
Average Order Value
Average Order Value (AOV) is the average amount of money a user spends per transaction on your e-commerce site. E-commerce SEO can be strategised to target the customers who spend the most, providing your business with the highest value. It’s calculated by dividing total revenue by total number of orders placed.
Conversion rate
Conversion rate denotes the percentage of users who completed a desired action among the total number of users who visited your website. It’s a crucial KPI in e-commerce SEO, as the higher the conversion rate, the more the audience likes your product. It can also indicate areas where you can improve the experience of your website’s visitors and plan strategies accordingly.
Cart Abandonment Rate
A continual matter of concern for e-commerce businesses, the Cart Abandonment Rate refers to the percentage of shoppers who add items to their cart, but do not complete the transaction for the purchase. It reflects how many users are interested in the product as opposed to how many of them add to your revenue. This can be optimised by a strong e-commerce SEO strategy.
Return on Investment
Evaluation of the Return on Investment (ROI) is an essential KPI as it assures a digital marketing agency that its marketing budget is well utilised. It can help understand the success of SEO activities and its share in your overall earnings. Ensure strategising your e-commerce SEO to have a profit which is reflected in a positive Return on Investment.
Time on site
Session duration, more commonly known as time on site, is a KPI that indicates how much time a user spends navigating through your e-commerce website. The more time spent on a site, the more interested the customer is in interacting deeply with your brand. Good e-commerce SEO activities ensure that a customer spends more time on landing pages and blogs, and less on the checkout activity.
In conclusion, a keen eye on these KPIs will make sure your brand reaches out to its target audience. It’s important to consistently track these KPIs and keep optimising your SEO strategies accordingly to boost your digital visibility and drive greater revenue.
