Conversion Rate Optimisation empowers digital advertisers to sagaciously test distinctive site designs, other aspects. These tests help distinguish and approve bits of knowledge that help to change and improve the client experience on the site.
Introductory Videos
Users prefer to watch videos to understand the workings of apps. It would be wise to invest in creating a high-quality, visually appealing video that highlights all the salient features of your app. You can put this introductory video on the description page of your app or on your website, or your social media pages, whichever platforms you choose to market from. As per Adobe, 40% of users are more likely to buy a product online, after watching a video ad.
Push Notifications
Rich push notifications help you use the power of pictures, GIFs, videos, and audio to engage app users. Push notifications with pictures can increase direct open rates by up to 56% (Urban Airship, 2016). Remember to add value in your notifications with a clear message and personalise them to attract attention and stand out.
Reviews
Online reviews and feedback act as a credible and strong voice, echoing the trustworthiness and high quality of your business, and products. Automatically, users’ faith in your website and brand is increased on reading these, and they are more motivated to complete a purchase.
Content Marketing
Great content builds trust and credibility, which in turn builds loyalty. While this is a comparatively slow strategy, you can rest assured that once users figure out the value of your content, they are bound to stick to your eCommerce site. You can create content in the form of blogs, infographics, and videos. Consider creating content that solves users’ problems rather than simply talking about your products or industry.
Progressive Web Apps
Mobile sites that have lags or are difficult to navigate will probably leave a bitter taste in a customer’s mouth, subsequently ruining your brand image. Think about it. Would you consider purchasing from a brand if its website looked shabby or did not respond well? The answer is probably no. It also raises questions of credibility and the actual worth of the products being sold, and we tend to mistrust the information being shared. With this large influx of customers on mobile, brands have started using Progressive Web Apps (PWAs). These apps are an amalgamation of the benefits of browsing on a mobile browser and mobile app.
Generate Social Engagement
A Digital PR campaign makes for a great way to create an opportunity to strike up a conversation with your audience. It is well known that the most successful social engagement campaigns generate discussions on controversial topics which then drive more engagement. It all comes down to knowing your audience and running campaigns that appeal to their various interests and opinions. 53% of consumers say they’re likely to buy from brands that are transparent on social (Sprout Social, #BrandsGetReal: Social media & the evolution of transparency, 2019).
This guide can assist you with enhancing your site and ensure that you are getting the most noteworthy Conversion Rate Optimisation
